The result we achieve is a team result, the consequence of constant investment in people, technology and monitoring clients` needs. With the aim of being competitive on the market, we have positioned the bank as an institution that puts clients and partners at the center of its business. We set standards and constantly raise the bar of their expectations at the present time.
Applying the best practices of European banks, we provide clients with a wide range of services, adapting them to the specifics of the domestic market.
Teamwork is the key to success. This is what guides us not only in all the activities of ALTA Bank, but also in the companies within the ALTA Group. All together: employees, the synergy of diversity and the strength with which we support each other, are the precondition for achieving outstanding results. The year behind us was a year of great growth for ALTA Bank, and we paid special attention to the selection of employees who join our team. With more than 450 employees, we work every day towards the goal of creating an affirming work atmosphere, building outstanding individuals and leaders in every segment and at different levels. To my satisfaction, ALTA Bank has become the selection of a large number of highly qualified experts with many years of experience in the banking and financial sector. New colleagues, who with their rich experience define the further vision of development, come to us from the largest banks in Serbia. Part of them are those with experience of international work in the headquarters of foreign banks, which is reflected in the improvement of the process and further setting of the highest standards of business in the local market, while applying the practices and regulations of European and world banks, which as one of the few Serbian-owned banks we absolutely aspire to. This is just another confirmation of our commitment to long-term strategic goals and continuous business improvement.
Innovation and digital transformation are imperative, the speed of change determines the potential for further growth.
In the bank's strategy, we are focused on the profile of IT-literate users. We introduced Google Pay among the first banks on the market. And in the context of the development of cashless payments, we were the first to issue the DINA Contactless card, The National Payment Card of the Republic of Serbia for the payment of goods and services, as well as for cash withdrawals. This is the direction forward – innovation and digital transformation – users are digitally literate and demand more, measure effects and expect a personal approach. The personal approach is no longer personalization in addressing within the user base, but a need-adapted approach, speed of response and adaptability of the service in order to address their specific needs. With a focus on the personal – energy, time and money – clients require practicality in the day-to-day management of their finances. The speed at which processes change and adapt has become a measure of success and quality. Banks, as traditional and conservative institutions, are certainly facing digital transformation and changes that fundamentally change the postulates of business.
A human-centred bank is becoming imperative for generations to come. Respecting the high standards set by the local regulator, our systems guarantee the protection of user data and compliance with the highest standards applied in European banks. Respecting the community in which we operate, we are oriented towards healthy and organic growth, and one of the indicators, NPL, is as of October 1.85%, which is lower than the average of the banking sector in Serbia.
Sustainable development and social responsibility - key factors of business transformation for a better society that we create together
Alta bank's vision for 2025 includes further development of the business network by opening new branches, strengthening the communities in which we operate. As a domestic bank, based on the principles of ESG as business standards for years to come, including the environmental, social and management component, we are aware of our role in supporting the green transition.
The economy and society transformation through the financing of green projects is the responsibility of the bank. Reducing CO2 emission, using energy from renewable or own sources, as well as waste management are already standard today. The key challenge for successful implementation is the regulatory framework and set of measures, education in order to fully support the culture of sustainable business in all segments of society.
Regarding sustainable financing, ALTA Bank is actively working on the implementation of ESG standards in its business models, and we have dedicated 2024 to the development of a credit line for financing green projects. Sustainable financing is the basis for long-term economic growth. We aim to position ALTA Bank as one of the leaders in this market segment. It is an investment in the future and generations to come.
This year, we were proud and pleased to support young athletes from Serbia and the region. At the moment, we have more than 20 sports associations and clubs that we have sponsored, and I would definitely single out BC Crvena Zvezda, FC Vojvodina, phenomenal young fighters from Jiu-Jitsu club "Naito" from Smederevo, who are at the Balkan Championship in Romania, in September of this year, won as many as 5 gold and 1 silver medal. We also support the well-received regional project of the Youth Sports Games, in which approximately 330,000 children, young karting drivers in the Ada Karting Club participated this year, and numerous others. We also sponsor cultural events and institutions, such as the Nishville Festival and the Kolarac's endowment.
ALTA Group is an example of a successful business model that combines team synergy of diversity, strategic innovation and social responsibility. Through commitment to human resources, digital transformation and sustainable practices, we continue to set high standards and goals in the banking sector of the region. Exactly because of the aforementioned ALTA bank is the fastest growing financial institution in the market. We recorded growth in all segments this year – growth of assets, growth of realized deposits and growth of realized loans. Deposits and deposited savings are one of the indicators of trust that we have been shown. The amount of total deposits are increased by 67% this year, while deposits of the population increased by 33% this year, the term savings of the population increased by as much as 93%, putting the emphasis on savings in the local currency. The growth of transactional deposits increased by as much as 24%.
Development and improvement of operations and business results of ALTA Bank and ALTA Group is a further strategic commitment, both for me personally, for the Board of Directors, and for the successful team of professionals who, from the positions of the Executive Board and executive directors, manage daily business.
The acquisition process of Addiko Bank certainly marked 2024, and for us represents a strategic decision and a desire for regional expansion of the ALTA Group. It represents a long-term investment horizon of importance for all stakeholders.
We base our results so far on building trust and relationships with clients, transparency is one of the key postulates and values that we represent, and clearly defining all the conditions of cooperation in campaigns, communication and documentation, and this is exactly the direction in which we will continue in the realization of our vision.
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